MARKETING,EKONOMIJA (angleški jezik)

BRAND PORTFOLIO STRATEGY – David A. Aaker
BUILDING STRONG BRANDS – David A. Aaker
THE FIRM, THE MARKET AND THE LAW – Ronald Harry Coase
HARVARD BUSINESS REVIEW ON BRAND MANAGEMENT
CONSUMER BEHAVIOR AND MARKETING ACTION – Henry Assael
ROMANCING THE MARKET – Stephen Brown, Anne Marie Doherty, Bill Clarke.
DRIVING BRAND VALUE – Tom Duncan, Sandra Moriarty
BUSINESS TO BUSINESS MARKETING COMMUNICATIONS – Norman Hart
ADVANCED BRAND MANAGEMENT FROM VISION TO VALUATION – Paul Temporal
CONSUMERS AND SERVICES – Mark Gabbott, Gillian Hogg
IMC THE NEXT GENERATION – Don Schultz, Heidi Schultz
DISCOVERING THE SOUL OF SERVICE – Leonard L. Berry
INTEGRATED MARKETING COMMUNICATIONS – Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
INTEGRATED MARKETING COMMUNICATIONS (the holistic approach) – Tony Yeshin
INTEGRATED MARKETING COMMUNICATIONS – David Pickton, Amanda Broderick
THE NEW STRATEGIC BRAND MANAGEMENT (creating and sustaining Brand Equity Long Term) – Jean-Noel Kapferer
MARKETING COMMUNICATIONS(contexts, contents and strategies) – Chirs Fill
MARKETING THEORY AND PRACTICE – Michael J. Baker
SERVICES MARKETING (Integrating Customers Focus Across the Firm) – Valarie A. Zeithaml, Mary Jo Bitner.
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